Crosswater’s First Products

Dave’s years of experience in the bathroom industry had given him the opportunity to visit trade shows in Italy and Germany. This experience sparked a keen interest in European bathroom trends and allowed him to recognise a potential gap in the UK market. Focused on filling that gap, Dave engaged with European suppliers known for their stunning brassware designs to improve the flow rate of their taps so that they would work in the UK where water supplies were largely low pressure at the time. Crosswater first hit the market with a tap called Mach II, swiftly followed by Olimpo, Creso and Zeus. 

“Working closely with manufacturers enabled me to bring good looking but functional Italian brassware to the UK that was quite unlike anything available on the market here. The manufacturers I worked with were supportive of my dream to bring the product to the UK. Some people said it would never sell here, but I asked them to give me the opportunity and whacked it on display. We revolutionised the bathroom industry in terms of the style and design of brassware that was available in the late 1990s and the rest, as they say, is history!”

Where The Company Is Today

Since its inception, Crosswater has grown significantly to become a leader in contemporary bathroom design. The most prominent development of the company happened in 2014 when the Bathroom Brands Group became the sole shareholder. Today, Crosswater sits under the Bathroom Brands Group umbrella along with three other brands, allowing it to grow from a company specialising in brassware into one that provides a comprehensive offering of complete bathroom solutions.

In the first year of trading, Crosswater turned over an impressive £907,000, but on the day it celebrated its 25th anniversary, the Bathroom Brands Group turned over more than £1 million in a single day, demonstrating just how far the brand has come.

Dave added, “I love the business as much today as I did when I first started. Although I’m enjoying the leisure of retirement, as a Non-Executive Director I still take a keen interest in the specification of Crosswater’s brassware products.

What we’ve achieved wouldn’t have been possible without the great team of people who have supported the business, day in, day out, since it first began. It gives me immense pride and happiness that those people have made Crosswater what it is today. I know it’s in great hands with Stephen Ewer and the Executive Team taking it to the next level.”

Not only has Crosswater developed from specialising in brassware to supplying full bathroom solutions, it has also changed its approach to product design. The extensive depth and breadth of both Crosswater’s and Bathroom Brands Group’s offerings as a whole show just how far the company has come with their dedication to bridging the gap between the luxury and opulence of high-end design and everyday consumer needs. Nothing shows this development more than Crosswater's most recent brassware releases - Foile, Limit, Lazo and 3ONE6 Lever - which showcase the combination of creative design, luxurious aesthetics and modern needs.